In our continuous pursuit of design excellence, we are thrilled to share a remarkable achievement from the past quarter that fills us with immense pride and joy.

🔺 It is with great delight that we announce the successful inclusion of more women into our artisan clusters in Jharkhand, in collaboration with the vibrant Santhal community native to the region.

🔺 Over 50 women artisans enthusiastically participated in our design development workshops, led by the talented Neeru Bara, an esteemed artisan from the Santhal community. With immense admiration for their craft and culture, we proudly present the Santha project, a heartfelt tribute to the remarkable heritage of Eastern India's Santhal community.

🔺 Rooted in a deep reverence for the natural world, the Santhal people hold steadfast beliefs in animism, attributing spirits or souls to everything in nature. Despite the currents of modernization and urbanization, the Santhal community remains dedicated to preserving their treasured traditions and cultural legacy for generations to come.

🔺 Establishing new artisanal clusters and providing training for skilled craftsmen and women require substantial effort. However, we firmly believe that these endeavors create invaluable opportunities for sustainable livelihoods and employment. This driving force motivates us to continue our unwavering support for traditional crafts and artisans.

🔺 Our commitment extends beyond the preservation of indigenous craft forms; we strive to empower communities at the grassroots level by welcoming talented craftsmen and women into our fold. Together, we forge a path towards a brighter future that honors tradition, empowers artisans, and celebrates the rich tapestry of cultural heritage.

Stay tuned as we embark on this transformative journey, unwrapping more stories of progress and development in our ongoing mission to support and promote traditional crafts and artisans. Together, let us preserve the beauty of heritage, nurture sustainable livelihoods, and create a legacy that inspires generations to come.